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Aerial view of New Brighton coastline, Northern NSW

Northern NSW · Research & Advisory

Research, strategy
and systems that can explain themselves.

For law firms, universities and not-for-profits: responsible AI and research work built to stand up to procurement review, a funder's audit or a courtroom.

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Accountability, built in.

AI is already inside institutional work. The question is no longer whether to adopt it, but how to adopt it defensibly. Courts have sanctioned practitioners for filing AI-fabricated citations, and Robodebt showed what automation costs when the law, the human and the audit trail are taken out. The lesson is not to avoid automation. It is that judgment should never be automated without accountability built in.

Every system we build follows the same discipline: the source record first, a human owning every call, and an audit trail as the product, not an afterthought. And nothing arrives as a big bang. Systems are built the way a good matter is run: staged, proven at each step, never live until the person accountable for the outcome trusts it.

Low Tides works where research, institutions and implementation meet.

We help partners make complex work legible and deliverable through strategy, digital systems, governance-aware documentation and public-facing execution. Our work is founder-led, senior-led and shaped by 15+ years of executive digital and AI delivery experience alongside deep university and institutional literacy.

15+Years executive digital & AI experience
10+Years university & institutional engagement
Full court hierarchyProcedural experience, Federal Court to Magistrates' Court

Based in New Brighton, Northern NSW.

Four services. One method.

01

Research & Strategic Advisory

We help research teams, institutions and funded initiatives shape ideas into structured, governable and deliverable work.

  • Project scoping & roadmaps
  • Research translation
  • Logic models & MEL frameworks
  • Stakeholder briefs
  • Concept papers
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02

AI & Engineered Systems

We design practical digital systems and responsible AI workflows that support research, operations, communication and legal delivery. From research knowledge systems to litigation-grade evidence and matter systems: governed, grounded and auditable.

  • AI opportunity mapping
  • Responsible AI guidance
  • Workflow & knowledge systems
  • Reporting dashboards
  • System requirements
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03

Product, Web & Delivery

We bridge strategy and execution through product ownership, web delivery, UX thinking and structured production.

  • Content architecture
  • Wireframe briefs & UX
  • Backlog documentation
  • Delivery oversight & QA
  • Launch coordination
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04

Procurement & Documentation

We prepare the documents that make complex work buyable, reviewable and ready to proceed.

  • RFQ responses & SOWs
  • Supplier packs
  • Governance summaries
  • Proposal documents
  • Executive-ready decks
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Three sectors. One discipline.

The method doesn't change: decompose, build, validate, supervise. The environment does. We work in three, and only where we can lead well.

Sector

Law Firms & Legal Teams

Litigation and compliance workflows engineered into auditable, AI-enabled systems. Exhibit registers, evidence review, pleadings analysis, matter knowledge systems.

→ Legal Engineering
Sector

Universities

Research translation, digital systems and procurement-ready delivery for university teams, research programs and funded initiatives.

→ Universities & Research
Sector

Not For Profit & Public Interest

Mission-driven organisations, government-facing programs and coastal & environmental initiatives: governable delivery where evidence, documentation and consequence matter.

→ Not For Profit
"Calm, credible work that stands up in institutional environments."
01

Founder-led, senior-led

Every engagement is led by William O'Keeffe. No juniors on the client-facing work.

02

Institutional literacy

We understand how universities, research teams and government bodies actually operate: procurement, governance and all.

03

Evidence before noise

We work from evidence, systems and long-horizon thinking. We do not take a volume approach or promise more than we can deliver.

Procurement documents, ready on request.

View our capability statement, governance commitments, responsible AI position and request current supplier documents for RFQs, quotes and institutional onboarding.

01

Ethical Practice

Conflicts disclosed early. Transparent scoping. Clear documentation.

02

Governance & Standards

WHS, privacy, environmental responsibility and modern slavery commitments.

03

Responsible AI

Human-reviewed. Explainable. Never fed with confidential data without approval.

04

Court-aware

Built to sit inside the courts' AI practice notes and professional conduct obligations: auditable by design, because in institutional work the audit always comes.

Ideas that stand up in practice.

Responsible AI & Digital

What the courts have already taught us about AI

Practitioners have been sanctioned for filing AI-fabricated citations. Robodebt ended in a Royal Commission. The lesson isn't to avoid AI. It's that the difference between a defensible system and a disaster is engineering, not the model.

6 min read
Responsible AI

Responsible AI workflows for small research programs

Responsible AI in research does not start with tooling. It starts with boundaries, purpose and a clear understanding of what should never be delegated.

6 min read

Need a partner who can think clearly, document properly and deliver responsibly?